7 Reasons to Implement Shoe Try-Ons Online
Recently, virtual try-ons for shoes have gained popularity among shoe retailers. Now, customers require new ways of shopping that are more interactive than traditional e-commerce and m-retail. In 2025, retailers often have 3D models of shoes readily available; if not, it's easy to create them through rotoscopy or AI. Essentially, there are no reasons why a footwear company shouldn't have virtual try-ons implemented in their apps. Still not convinced? Here are more reasons why a footwear company should implement shoe try-ons:
1. Boosting Conversion Rate
From our experience, we know that a well-implemented virtual try-on for shoes can increase customer interaction and time spent on product pages, which boosts sales. Using AR can increase sales from 10% to even 500%. When customers can visualize products on themselves, they gain confidence in their purchasing decisions, leading to higher conversion rates.
2. Reducing Returns Due to Style or Color Mismatch
On average, up to 40% of online purchases are returned. Shoes VTO allows customers to preview color, design, and look, and check whether the product fits their clothes and silhouettes, as well as examine the product from different angles. This way, shoppers can better evaluate their choices and reduce the likelihood of costly returns.
3. AR Still Makes Marketing Buzz
AR try-ons are still relatively new, and users enjoy sharing these experiences and novelties on their social media accounts or sending them to friends for their opinion. Why not take advantage of it? This organic sharing creates brand awareness and drives new traffic to your platform without additional marketing costs.
4. Work Seamlessly with Mobile Shopping Trends
About 70% of e-commerce sales happen on smartphones, which are becoming more and more powerful. This is a perfect environment for AR-powered try-ons, as it gives customers the freedom to experiment with shoes wherever they are. Modern smartphones have the processing power and camera capabilities to deliver high-quality AR experiences.
5. AI/AR Try-Ons Help Brands Stay Relevant on the Market
According to McKinsey and the Business of Fashion report, companies invest from 1.6% to 1.8% of revenues in technology. By 2030, this figure could increase to 3%-3.5%. So it's crucial to implement new technologies in order to play in the first league of the fashion industry. Brands that fail to adopt these innovations risk falling behind competitors who offer more engaging shopping experiences.
6. Cost-Effective Try-On Compared to Physical Stores
To give users a chance to try on shoes, brands don't have to run physical, brick-and-mortar locations. All the brand needs is a mobile-friendly website with a shoe try-on feature. Even an app isn't strictly necessary, as modern web technology can handle advanced AR functionalities. This significantly reduces overhead costs while still providing customers with an immersive shopping experience.
7. Enhanced Brand Loyalty
Virtual try-ons can enhance brand loyalty by delivering an engaging and convenient experience. When customers find a reliable, fun, and innovative way to shop for footwear, they are more likely to return for future purchases. Providing social media sharing options or integration with messaging apps can further amplify the impact, turning satisfied customers into enthusiastic brand ambassadors.
Implementing Virtual Try-Ons in 2025
With the technology now mature and widely available, implementing virtual try-ons for footwear has never been easier. Whether through web-based solutions or dedicated mobile apps, the barrier to entry is lower than ever before. Footwear brands that embrace this technology now will be well-positioned to meet evolving consumer expectations and stay ahead in an increasingly competitive market.
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