Technology Trends in Fashion for 2025
In 2025, to remain competitive in the market, fashion brands must implement technology more extensively. While 2024 was a year for experimenting with emerging technologies, brands tested innovations like AI try-ons and AR virtual try-ons for fashion and footwear. By 2025, the market will be mature enough to enable fashion brands to adopt these technologies on a large scale. So, what technologies will shape fashion in 2025?
Spatial Computing
Brands will leverage 3D technologies, including Augmented Reality, to allow customers to virtually try on shoes and clothing. From WEARFITS' experience, these technologies have been proven to increase sales by up to 500% and significantly reduce return rates. AR try-ons for footwear and virtual fitting rooms also enhance customer experiences on e-commerce platforms and mobile apps. Products can be designed in 3D or scanned using solutions like those offered by Fittingbox.
However, spatial computing extends beyond virtual try-ons. Designing in 3D helps reduce CO2 emissions by improving communication and minimizing the number of physical samples required, which would otherwise need to be transported between countries or continents. Digital clothing is rapidly becoming a standard in the fashion industry.
Diffusion Models
Generative AI, especially diffusion models, is here to stay. Diffusion models enable brands to create virtual models in various sizes for use in e-commerce. Another application is AI-based virtual try-ons, where users upload photos and visualize how clothing fits their silhouette. Based on WEARFITS' experience, this solution is gaining significant traction among fashion brands seeking to optimize sales and reduce return rates.
Additionally, diffusion models facilitate the creation of graphics and photos for marketing purposes, saving time and money.
Agentic AI
In 2025, the fashion industry will embrace Artificial Intelligence (AI) in numerous ways, including agentic AI, which appears on Gartner’s list of technology trends for 2025. But what is agentic AI? It refers to AI that operates autonomously, planning and making decisions on its own.
How can it be applied? Companies set specific goals, such as sales targets. Agentic AI then analyzes brand content, inventory, and customer behavior in real time to offer personalized product recommendations. It can dynamically optimize pricing based on demand, competitor pricing, and customer behavior, and create personalized discounts or offers for hesitant customers, increasing the likelihood of purchase.
Blockchain and Digital Certification
In 2025, luxury brands will continue to grapple with counterfeiting issues, particularly in the second-hand market and authenticity verification. In the era of online marketplaces, counterfeit second-hand goods are a recurring problem. Blockchain-based certification and digital passports are increasingly viewed as solutions to this issue.
In 2025, blockchain technology will be mature enough for fashion brands and marketplaces to implement effectively. Another application of blockchain in fashion involves NFTs. Although NFTs have faced challenges as investment tools, they can still be used for granting ownership of digital assets or awarding loyalty points. However, due to the proliferation of unsuccessful NFT projects, the term "NFT" has become somewhat devalued, prompting brands to adopt more creative naming approaches.
2025: A Year of Fashion Tech
These are some of the technologies set to shape the fashion industry in 2025. The industry will prioritize implementing innovations such as virtual try-ons, blockchain technology, diffusion models, and agentic AI. As competition intensifies, brands must explore new approaches to sales, marketing, customer engagement, and environmental sustainability.
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