What is digital transformation?

Over the past few years, many fashion brands have made a commitment to reduce carbon dioxide emissions to the environment. At the same time, they need to grow their businesses online and offline. To reconcile these two goals, companies must take a number of steps, including digital transformation - the implementation of 3D technology into the supply chain.

Why is 3D important to manufacturers and fashion retailers?

By implementing 3D technology in the production and distribution of clothing and footwear, companies can achieve various goals. 3D allows manufacturers to create prototypes in a more sustainable way. It makes prototyping faster and produces much fewer samples. According to CLO3D - one of the leading software companies for 3D fashion design - when a product delivery time without virtual technologies is 37 days, with 3D it can be reduced to 27 hours. It also increases the sample acceptance rate from 15% to 55%. Moreover, creating fashion or footwear in 3D allows designers to work remotely. They don't have to come to the office, but can collaborate with other designers and 3rd party companies that work in other countries or cities - all without traveling.

Probably the most important goal is to reverse production and supply chain and anticipate demand for products. Customers can decide if they want to buy a product before it is manufactured. In this way, 3D technologies can be combined with predictive analysis. By reversing the supply chain, companies can reduce the amount of clothes or shoes that are produced and shipped to warehouses or stores.

3D technologies can also increase website engagement. Users can view products from all angles and dimensions. With Augmented Reality - check how the product will look in a real environment, and thanks to a virtual fitting room such as WEARFITS, they could check how the product will fit. 3D technologies, including Augmented Reality, can increase your conversion rate by 23% and lower your return by 25%.

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