Help shoppers visualize products
Give customers another way to understand footwear, apparel, bags, watches and accessories beyond images and specifications.
WEARFITS VIRTUAL TRY-ON & CONTENT
Turn fashion content into an interactive shopping experience.
Add AI and AR virtual try-on to your e-commerce content strategy and let customers explore clothing, footwear, bags, watches and accessories in a more personal way.
From SEO landing pages and product pages to campaigns, email and QR experiences, WEARFITS turns static product content into interactive commerce.
- AI and AR experiences for multiple fashion categories
- One connected path from content to product to try-on
- Interactive entry points across the customer journey
THE QUESTION STATIC CONTENT CANNOT ANSWER
“How will this look on me?”
Photography shows the product. Descriptions explain the details. Size charts provide measurements. Videos show products in motion.
But shoppers still have to imagine how the product will look on their body, feet or wrist — or how an accessory will appear in proportion to them.
Virtual try-on adds that personalized layer without replacing the content you already have.
MAKE EXISTING CONTENT WORK HARDER
Add context at the moment it matters.
Virtual try-on complements product content as shoppers move from interest to consideration and purchase.
Reduce visual uncertainty
Show scale, proportion, color and styling in a personal context before checkout.
Make discovery interactive
Let customers compare styles, colors and products instead of relying on isolated product images.
Create more engaging content
Use try-on across product pages, launches, social campaigns, email and QR-driven experiences.
A CONNECTED CUSTOMER JOURNEY
From first impression to clearer expectations.
A strong fashion content strategy supports the entire journey. Virtual try-on turns “Here is our new collection” into “Try the collection.”
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01
Awareness
Turn products into interactive campaign content across social, influencer activity, launches and QR experiences.
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02
Discovery
Add try-on entry points to relevant category and product experiences to invite deeper exploration.
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03
Consideration
Help shoppers compare colors, silhouettes, bag proportions, sneaker styles and watch designs.
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04
Conversion
Add visual information when shoppers are close to purchase but still uncertain about appearance.
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05
Post-purchase expectations
Support clearer expectations about appearance, scale and styling before delivery.
ONE INTERACTIVE ASSET. MULTIPLE CHANNELS.
Meet shoppers wherever content finds them.
Use the same connected virtual experience across commerce, content and campaign touchpoints.
PRODUCT PAGES
Content→Product→Try-on→Purchase
Add virtual try-on directly to the PDP and keep the experience connected to cart and checkout.
SEO LANDING PAGES
Turn search intent into product interaction.
Explain what shoppers can try, how it works and which products are supported.
SOCIAL MEDIA
Go beyond viewing the creative.
Give shoppers a reason to interact with styles, colors and new collections.
EMAIL CAMPAIGNS
Change “See the collection” to “Try it virtually.”
Use a stronger interactive CTA that opens a mobile try-on experience.
LAUNCHES & QR
Connect physical moments to digital try-on.
Bridge print, packaging, events, retail displays and product launches with mobile experiences.
BUILT FOR FASHION CATEGORIES WHERE APPEARANCE MATTERS
One strategy. Four distinct try-on experiences.
Footwear virtual try-on
Let shoppers preview shoes on their own feet using camera-based augmented reality.
Explore footwear try-onApparel virtual try-on
Help shoppers explore styling, silhouettes, colors and outfit combinations through AI-generated previews.
Explore apparel try-onBags & accessories
Show scale and proportion in relation to the body when dimensions alone are difficult to interpret.
Explore bag try-onWatch virtual try-on
Let customers explore how a watch looks on their wrist in an interactive browser experience.
Explore watch try-onVisual try-on helps shoppers understand appearance. Size recommendation and validated fit are separate capabilities.
VIRTUAL TRY-ON FOR SEO
Useful content still comes first.
Virtual try-on does not replace SEO. Search engines and shoppers still need accessible content that explains the product and the experience.
- What customers can try on
- How the experience works
- Camera, photo and device requirements
- What the feature does — and does not — show
- Links to supported products
GEO & AI-POWERED DISCOVERY
Make the experience easy to interpret.
AI search, conversational shopping and comparison tools depend on clear product information.
- Product category
- What can shoppers try?
- Experience type
- AR, AI-generated or 3D?
- Functionality
- What can the shopper do?
- Limitations
- Appearance, sizing or both?
- Compatibility
- Where can it launch?
TURN PRODUCT ASSETS INTO INTERACTIVE CONTENT
Build content infrastructure, not a one‑off AR project.
Depending on the category and implementation, brands can use existing 3D assets or product digitization workflows to support virtual try-on and other commerce experiences.
Virtual try-on
Interactive 3D
Product pages
Campaigns
QR experiences
Retail activations
HOW TO ADD VIRTUAL TRY-ON TO YOUR CONTENT STRATEGY
Five steps from customer question to measurable experience.
Start with a real shopping uncertainty, connect the experience to commerce, then test the outcome.
- 01
Choose the right customer question
Define the uncertainty you want to address: appearance, proportion, styling or fit.
- 02
Prepare the product experience
Connect supported products with high-quality digital assets and accurate information.
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Add try-on to the journey
Launch it from product pages, SEO pages, campaigns, QR codes or relevant touchpoints.
- 04
Connect interaction to commerce
Make it easy to move from try-on to product page, cart and checkout.
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Measure performance
Track activation, exploration, add-to-cart and conversion. Use testing instead of assumptions.
FREQUENTLY ASKED QUESTIONS
Virtual try-on, content and commerce.
Clear answers for fashion e-commerce, content and growth teams.
What is virtual try-on in fashion e-commerce?
Virtual try-on is an interactive product visualization experience that lets shoppers preview fashion products on themselves or in a personalized digital context before buying. Depending on the category, it can use augmented reality, AI-generated imagery, computer vision, body tracking or 3D product models.
How does virtual try-on fit into a content strategy?
Traditional content attracts, informs and educates shoppers. Virtual try-on adds personalized visualization when customers want to understand how a product may look in relation to them.
Can virtual try-on improve SEO?
Virtual try-on does not automatically improve rankings. Useful landing pages can explain how the experience works, which products support it and what shoppers can expect. Accessible product information, strong site structure and technical performance remain important.
Does virtual try-on tell shoppers which size to buy?
Not necessarily. Visual try-on and size recommendation are separate capabilities. A shoe or clothing preview may visualize appearance without measuring physical fit or predicting comfort.
What products can use virtual try-on?
Virtual try-on can support footwear, clothing, handbags, watches and selected accessories.
Can virtual try-on be used outside product pages?
Yes. It can be used in landing pages, campaigns, email, social media, QR experiences, launches and selected in-store touchpoints.
Does virtual try-on reduce returns?
Virtual try-on can help address some appearance-related expectation gaps. It does not eliminate every reason for returns, so it works best alongside accurate photography, descriptions, product dimensions and sizing information.