Return rates run 20–30% of units shipped. Most of those returns are size-related.
The most realistic, scalable, and affordable AR shoe try-on — now with sizing built in.
One view. One flow. One tap.
Early access for select footwear brands
For most of the last decade, virtual try-on lived as a "nice to have" — pretty visuals, no measurable line on the P&L. The brands that shipped it earned marketing applause. The brands that didn't, didn't lose anything obvious.
That math changed when AR try-on started carrying sizing inside it. Returns from wrong sizes are the largest single unprofitable cost line in DTC footwear — and the only thing the rest of the size-correction stack (size guides, fit-finder widgets, "scan a piece of paper" tools) has reliably proven is that shoppers don't use it. WEARFITS Virtual Try-On & Sizing changes the math because the shopper is already inside the experience when the fit answer arrives.
WEARFITS Virtual Try-On & Sizing is the first virtual try-on solution to render a realistic AR shoe on your shopper's foot AND tell them if it fits — in one view, one flow, one tap. No other platform has combined both.
The shopper opens the try-on the way they already would. They tap once — Check fit. The phone scans their foot in the background. The shoe stays on their foot in AR, but now a heatmap appears on it: teal where the fit is comfortable, coral where it's tight. A clean recommendation card suggests the better size. They tap. The heatmap recalculates. They add to cart with confidence.
WEARFITS is an AI-powered virtual try-on platform for footwear, bags, and apparel. With this release, we extend the platform to do what no other AR try-on solution does today: tell shoppers whether the shoe actually fits.
The lift that matters, and the cost line that finally moves.
The headline number. Size-related returns are the largest single return reason in footwear, accounting for around 40% of all footwear returns by volume. A 20% reduction here is what funds the entire deployment.
The lift on top. Shoppers who see a shoe on their own foot in AR convert at roughly 30% higher rates than shoppers who don't. Industry benchmark, observed across WEARFITS deployments.
Foot length and ball girth measured to within ±2mm of a podiatrist scan, calibrated against thousands of test scans across diverse foot geometries.
For a typical mid-size DTC footwear brand, the returns reduction alone pays back the WEARFITS deployment within days, not months. The conversion lift on top is upside. Brands can model their own numbers with the WEARFITS funnel calculator.
One try-on. One tap. One answer. — Slide through the 7-step flow.
The merchant's product detail page, exactly as it already exists. The "Try on with WEARFITS" button is the only addition.
The shoe renders on both feet, tracks naturally with movement, looks like the shopper is wearing it. This is the standard WEARFITS try-on experience — unchanged.
First-time shoppers get a quick prompt: a 30-second foot scan, measurements stay on their device.
No raw numbers shown to the shopper — they don't need to know their foot is 258.1mm long. They need to know whether the shoe fits.
Same shoe, same view, now with a real-time fit heatmap. Teal where it fits, coral where it's tight. Plain-language callouts: Toe slightly tight. Heel comfortable. A recommendation card suggests the better size.
The shopper taps to a half-size up. The heatmap recalculates instantly. The card updates: Your fit. Recommended.
Back on the product page, the recommended size is pre-selected. A teal badge confirms: Recommended for your fit. The shopper completes the purchase knowing the shoe actually fits.
No other platform combines both. We're the first.
Render a 3D shoe on the shopper's foot. Look impressive. Don't tell the shopper whether the shoe actually fits. Sizing happens elsewhere, or doesn't happen at all.
Ask the shopper to scan a piece of paper, type measurements, or hold a credit card next to their foot. A separate experience from the try-on. Most shoppers don't finish.
One flow. One tap. Try-on and sizing, in the same AR view. The measurement happens in the background while the shopper is already engaged. No friction, no extra step, no separate widget. No other platform does this today.
Around 40% of footwear returns are size-related — and the rest of the size-correction stack hasn't moved that number because shoppers don't use it. AR try-on with embedded sizing changes the math because the shopper is already in the experience when the fit answer arrives. They don't need to fill in a form. They don't need to leave the try-on. They just see the heatmap.
Through 2025 and 2026, virtual try-on moved from "experimental" to expected. The brands that ship AR with fit answers earn the conversion lift on top of the returns reduction. The brands that ship AR without fit answers leave 20–30% of the upside on the table.
We're capping the first wave of WEARFITS Virtual Try-On & Sizing to a focused set of footwear brands. Two reasons: to calibrate the model across diverse catalogues, and to give early-access brands a measurable head start before general release.
WEARFITS Virtual Try-On & Sizing on your storefront — Shopify, WooCommerce, or headless via REST API.
From the WEARFITS team to tune fit accuracy for your catalogue's specific size range and last shape.
Locked for 12 months after general availability.
Conversion lift, size recommendation acceptance rate, return reduction — by SKU.
WEARFITS Virtual Try-On & Sizing is the first virtual try-on solution to render the shoe and tell the shopper if it fits in one view, one flow, one tap. If you want to see how it would look on your product page, book a demo and we'll walk you through it.
