MEDIA & PRESS

We’ve been building virtual try-on since 2019. Here’s what people wrote about it.

Featured in BBC, The Business of Fashion, Vogue, Elle, and 60+ publications. No PR agency — just a team that ships and occasionally says yes to interviews.

FEATURED IN

BBC
The Business of Fashion
European Commission
Vogue Polska
Elle
Glamour
MIT Sloan Management Review Polska
Luxus Magazine
TOK FM
Polskie Radio
Fashion Biznes
Mam Startup
Nowy Marketing
hAI Magazine
My Company Polska

What they said about us

Selected coverage from 2019 to today. We didn’t write any of these — though we wish we had.

WEARFITS — listed among virtual fitting-room technologies solving fashion’s £190 billion sizing crisis.

BBC

November 2025

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Poland is home to fashion-focused start-ups such as virtual try-on provider Wearfits.

The Business of Fashion

June 2024

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Full technology write-up: WEARFITS creates a “digital twin” of a piece of clothing that includes details of fabric, texture, colour, cut, size, shape, and characteristics such as elasticity and stretch resistance.

European Commission

February 2020

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You can put on your future pair of shoes in real time… whether you’re barefoot or already wearing shoes.

Luxus Magazine

November 2023 — reviewing Hockerty’s WEARFITS-powered try-on

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Cited as a use case in peer-reviewed research on clothing textiles presentation in e-commerce.

De Gruyter / Autex Research Journal

2022

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Interview with Kasia Gola on fashion trends, data in fashion, and the role of virtual try-on.

Vogue Polska

November 2025 — Print edition

On stage, on air, on the record

WEARFITS Team has spoken at 14+ conferences and appeared in 8+ podcast and radio interviews — from Polish national radio to fashion industry summits.

CONFERENCE TALKS

Startup Step by Step (Hackathon Mentoring)

2025

CRPK Pitch Day

2025

Igrzyska Wolności

2024

AI Academy

2024

YEC Conference

2023

Poland 2.0

2023

Glamour Poland Conference

2023

INSUMMIT — “Meta-Dress: When Will We All Wear Digital Clothes”

2022

Venture Cafe Warsaw — Sustainability Conference

2022

Ecommerce Masterclass

2022

Fashion_PL Conference

2022

PODCAST & RADIO APPEARANCES

GeekGoesChic (8 episodes)

Podcast — sponsored segment

2025–2026

mspark / GroupM Poland

Podcast — sustainability interview

2025

Klaudia Borowiec Podcast

Podcast — fashion tech deep dive

2025

Polskie Radio Czwórka

National radio — 3 appearances

2022–2024

TOK FM

National radio + podcast

2020

The first time I went on national radio to explain AR try-on, I used the word ‘render.’ The host stared at me.

Łukasz Rzepecki, CEO

The story so far

65+

Media mentions since 2019

14

Conference talks

8+

Podcast & radio appearances

7

Countries where we’ve been featured

2019

Year we started building

In our Team’s own words

Our Head of Marketing contributes regular columns on fashion technology, AI, and the business of virtual try-on.

1

Try before you buy and avoid returns — fashion enters the era of virtual fitting rooms

A field report from Web Summit: ranking VTO startups, comparing approaches, and what actually works at scale.

Fashion Biznes

January 2026

2

Why the fashion industry fears new technology

On the communication gap between fashion and tech, the talent shortage, and why brands that invest win.

Fashion Biznes

September 2025

3

Fashion and AI: How artificial intelligence is changing the fashion market

On generative AI, digital twins, and what the next five years look like for fashion retail.

Fashion Biznes

August 2025

flare
Want to write about us? We’ll make it easy.

We’re happy to provide product demos, high-resolution visuals, expert commentary on virtual try-on, AR in retail, or AI in fashion. WEARFITS Team is available for interviews, panels, and podcast appearances.

All quotes are reproduced from original publications. WEARFITS does not claim authorship of third-party content. Publication logos are used for identification purposes only.